How To Write Better Copywriting Than Chat Openai & ChatGPT
Ever wanted to learn how to write better copywriting than chat openai & chatGPT?
If you want to master the art of copywriting and maximise your business’s earning potential, keep reading as I delve into the power of effective copy.
I’m going to present two examples and ask you to consider which one is more likely to generate sales.
Example A: “How to make your relationship GREAT.”
Example B: “How to get your ex back and make them fall in love with you again.”
In Example A, there is no real sense of pain or urgency. There is no strong desire to take action since it does not address any specific pain point.
In contrast, Example B taps into the experience of immense pain and loss. Moreover, the phrase “make them fall in love with you again” offers a way to move away from pain and towards a desired outcome.
This falls under the category of fulfilling desires.
Now, can we enhance Example B even further? Absolutely.
“How to get your ex back by sending just 5 text messages and have them fall in love with you again.”
But why stop there? Let’s make it even more compelling.
“How to get your ex back by sending just 5 copy & paste messages and have them INSTANTLY fall in love with you again.”
When crafting copy, it’s essential to consider the following points:
1. Does the person experience pain?
2. Do they want to move away from pain or towards a desired goal/outcome?
3. What obstacles are currently holding them back?
4. Why haven’t they taken action before?
5. What do they truly desire? (This necessitates spending time researching your ideal client/customer)
6. How can we address their objections in the copy by highlighting desired outcomes?
7. And much more…
Now, let me share another example with you.
Recently, I came across a post about bedsheets that started with compelling copy, but then concluded with a list of 10 features.
Frankly, nobody cares about features; people are only interested in how a product can benefit them.
So, let’s discuss bedsheets in a more effective manner.
The mentioned features included having a logo in the middle, utilising rare fabric, and offering an easy, no-nonsense shipping experience.
But let’s be honest, most people don’t care about a logo in the middle. Additionally, not many are aware of “rare” fabrics, and the phrase “no-nonsense shipping experience” lacks clarity.
Now, let’s uncover the real reason why people desire new bedsheets.
While there are numerous reasons, let’s focus on just one and create compelling copy based on it.
What is it that we truly desire?
We want bedsheets that keep us warm in winter and cool in summer.
How can we dive deeper into this particular aspect?
Here is an example ad I wrote that took me about 60 seconds
Introducing the COOLEST bedsheets ever made!
Do you often struggle to sleep during summer nights due to the unbearable heat?
Do you find yourself waking up repeatedly, desperately trying to cool down?
Allow me to introduce XXX Bedsheets—crafted from XXX fabric and scientifically designed to keep you cool throughout the night.
Say goodbye to sleepless, sweaty nights and goodbye to air conditioners running at full blast or fans disturbing your sleep.
Experience the perfect night’s sleep every night, GUARANTEED.
According to XXX Magazine/news article, failing to obtain at least 2 hours of REM sleep per night can lead to various undesirable consequences, such as:
- Increased fatigue
- Difficulty concentrating, even on basic tasks
- Several other problems that people want to avoid.
(Include relevant statistics or data to support the claim that inadequate sleep or insufficient REM sleep results in these consequences.)
So, if you desire:
- More energy to tackle the day ahead
- The ability to concentrate for extended periods
- Achieving the outcomes you desire (list 3-4 desired outcomes related to the previously mentioned problems)
Get your new bedsheets here >> (Insert your link)
Backed by our 90-day BEST SLEEP EVER Guarantee.
(Provide more details about the guarantee on your website or landing page.)
Remember, nobody really cares about a logo in the middle or a fabric being labeled as “rare.”
People are primarily interested in what the bedsheets can actually do for them.
Becoming a master of copywriting could be the defining factor for your business, determining whether it generates little to no revenue or millions in sales.
Imagine the impact of having all your social media ads written with compelling copy.
You could potentially enjoy lower costs per lead, increased engagement, and a larger customer base.
Before you dive into writing any ads or copy, take the time to thoroughly research and understand your ideal clients or customers.
Create a customer journey map, detailing every step of their experience.
Once you have this foundation, writing persuasive copy becomes 100 times easier, leading to higher conversions and greater sales.
Effective copywriting is a valuable skill that can significantly impact the success of your business.
By understanding the desires, pain points, and objections of your target audience, you can craft compelling messages that resonate with them.
Incorporating persuasive language and highlighting desired outcomes can drive action and generate greater results.
So, invest the time and effort into honing your copywriting skills, and watch your business thrive.
Remember: ChatGPT, Chat OpenAI, Chat GTP, ChatGPT 3 or whatever apps you are using to help you write copy can only do so much.
Someone with real copywriting experience will be able to transform any business online because they understand what causes someone to take action.
The apps can’t do that and it’s why most people don’t see good results as they rely too much on ChatGPT and other tools rather than learning a high income skill that will help you and any business you work with for the rest of your life.